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Cahasa Bahia

Page history last edited by Angelo Amponin 14 years ago

 

                The case study is about the Casas Bahia. Michael Klein is the “main man” behind the story. It started when he was selling blankets, bed linens and bath towels in Brazil. He sells them door to door on his homeland in order to support his family. Then after 5 years, because of his hardworking, determination and thinking wisely, his job transformed to a one of the largest retail chain in Brazil. He follows his father’s vision, that to fulfill all the needs of the poor or the Bottom of the pyramid. As he managed his business, he also had different departments on his retail chain: the finance, customer sales and marketing. Klein has also the vision of, you should be always true to your customers. For me, this means that you should be the savior of the community or in other words you support the communities. Also, one of the main reasons why Klein became success is that, they maintain the company’s culture and philosophy. This means that, focus on your “old world style of management.” Meaning, do what the company’s good at. According to Klein, they should “maintain control over culture is one adamant about not selling a stake to outside investors.”

                    Also, they are focusing on their competitive landscape which is constantly changing based on the product offerings, geography and target population. On the reading, one of the business models or management styles of Casa Bahasa is the idea of modernizing concepts. Meaning, they take into account to innovate business, the people and the community. For me this is a strategic perspective. They had a module on their information system that can think and analyze which is a very innovative concept. Specifically, their system can analyze data from multiple points of view: the individual store, group of stores, region city and product category. All of their stores are linked and monitored real time. Other business strategies of the company are the training, cash management, products, distribution, delivery process, marketing and technology.

 

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