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     Cement is one of the important things in constructions, making buildings, etc. It is basically a substance that hardens, holds and restrains different materials together. This is one of the specialties of the company, CEMEX. It is obviously a manufacturer of raw cement, ready to mix concrete, aggregates and clinker. It is also one of the leading manufacturer of cement in 2 countries namely such as Mexico and USA. It started to be competitive in early 1990's and in the following years they changed ways of conducting business through improvements on operations, selling complete solution, made a credibility brand and specially profits. Then, Cemex came up with its computerized delivery which lead them to a significant cost competitive advantage. Thorugh this system, it is enable to monitor the truck movement realtime and becaue of that advanatage all deliveries are delivered on time. 

     In 1998, they established the system, "Patrimonio Hoy" or also known as "Savings/Property today". Through this system it enables the poor or their informal customers to pay for services and build their homes. Also, through Patriminio has the objective for CEMEX to build social capital.In Mexico, in terms of low-income service they made the tanda system which enables the members bid for the pool dicsounting or win the pool through a lottery. In Mexican culture, women are enterpeneurs, active in participation in the tanda system, and also they are saving money for their families to build their homes. CEMEX research team, chose the province of Jalisco in Guadalajara, Mexico for some reasons. Firstly, social and economic profile of low income communities was very representative of most of the areas in Mexico. Secondly, CEMEX is losing its name on Mexico. And lastly, ways and methods of constructions in Guadalajara is different from that of other places. Patrimonio Hoy, is very important to promoters - they do it for social capital raising and encourages promoters to bring as many committed socios as possible. Partners also enable to raise social capital. Suppliers are also glad for the system because of the uick sales and steady demands. Distributors are also very willing to participate on the said system of CEMEX.

            As I go through the case study, I read that one of the biggest challenges of Patrimonio Hoy is the trust of the people. In Mexico, the poor people are resigned that they will not be able to build a house less than 3 years and it took them 16 years to have one.

            I think there are also similarities on the markets of Mexico  and markets here in the Philippines. First, because here are now innovated or "markets are conversation". In other words, people here are now techy and they spend more time visiting their social networking sites. So, I can say that Patrimonio Hoy is also applicable here in the Philippines.